Ncell has signed a memorandum of understanding (MoU) with e& international to bring the best-in-class digital experiences, drive knowledge-sharing activities, and collaborate on delivering key services, products, and platforms in Nepal.

The agreement was signed by Jabbor Kayumov, chief executive officer and managing director of Ncell, and Khaled Mohamed Riad, chief business officer of e& international, at the Mobile World Congress (MWC) in Barcelona.

As per the MoU, the two parties have identified multiple areas for collaboration, including customer value management and advanced analytics, commercial support, which includes B2C and B2B sales and marketing, customer experience, procurement, network CAPEX and OPEX optimisation, international carrier and wholesale, mobile network code services support, and digital transformation among others.

This collaboration will be instrumental in driving revenue, bringing innovative services, saving in procurement and network optimisation, and driving International Long Distance business and digital solutions, the company said in a statement. “While implementing such initiatives, Ncell and e& international will deliver tangible and impactful results to customers in Nepal by easing their digitalisation journeys.”

Kayumov said: “This strategic alliance with e& international marks a significant breakthrough in Ncell’s journey from telco to digital techco. This partnership aligns with our commitment to accelerating digital transformation by contributing to the digital evolution of Nepal.”

“With e& international’s leadership and vast experience in partner network programs, we are confident that this collaboration will empower Ncell to unlock boundless opportunities. Together, we are poised to deliver superior services to our valued consumers, shareholders, and the telecommunications industry at large.”

Riad, said: "Our partnership with Ncell marks an exciting new chapter in bringing the benefits of connectivity and digital transformation to businesses and individuals in Nepal. By combining e& international's global expertise in developing world-class digital networks with Ncell's deep understanding of the local market, I'm confident we can help accelerate the country’s progress in the digital age.”

Further into the partnership, Ncell, with support from e& international, will work on delivering real-time and contextual marketing aimed at building the right set of digital and traditional channels, implementing superior analytics through a wide range of Machine Learning and AI models, and creating personalised and relevant offers using big data resources. The company will set strategic direction to grow its customer base and manage distributors and resellers.

Ncell and e& international will collaborate on other fronts, including network optimisation, cost-effective solutions for remote areas, technology optimisation for green field analysis, competitive network performance assessment (crowdsourcing), value creation through direct sourcing with approved OEM/ODM, and service transition.

In terms of carrier and wholesale services, Ncell will leverage the global footprint of e& Group to elevate mobile and roaming enablement, messaging, and voice services, fortifying revenue streams and becoming a part of e&’s network of over 850 operators worldwide. Similarly, in digital solutions, the collaborative efforts of both entities will centre on catering to the tech-savvy youth, offering best-in-class digital experiences.